Job Description
Protopia AI is hiring a Sr. Marketing Manager with a strong background in Generative AI and Enterprise software. As a Marketing Manager, you will play a crucial role in developing and executing marketing strategies that drive brand awareness, customer engagement, and lead generation for our innovative solutions.
Key Responsibilities:
Marketing Strategy and Planning – Digital and Event:
- Develop and implement comprehensive marketing strategies that align with company goals and target market needs.
- Stay up-to-date with industry trends and emerging technologies in Generative AI, Data Governance, and Data Security to inform marketing plans.
- Coordinate with event organizers and partner marketing to manage Protopia’s presence at events (digital and in-person)
Campaign and CRM Management:
- Plan and execute multi-channel marketing campaigns to generate leads and drive customer engagement.
- Utilize a variety of digital marketing channels, including email marketing, social media, paid advertising, and content marketing.
- Ensure all marketing materials adhere to brand guidelines and maintain a high standard of quality.
- Own the CRM tools to nurture leads through the customer acquisition process.
Performance Measurement and Optimization:
- Define and track key performance metrics to measure the effectiveness of marketing campaigns.
- Use data analytics to optimize marketing strategies and tactics for better results.
Analytics and Reporting:
- Define and track key performance metrics to measure the effectiveness of digital marketing campaigns.
- Use data analytics to optimize marketing strategies and tactics for better results.
- Provide regular reports and insights to senior management on campaign performance and ROI.
Social Media Management:
- Develop and execute a social media strategy to increase brand awareness and engagement across platforms such as LinkedIn, Twitter, and Facebook.
- Monitor social media trends and conversations to identify opportunities for engagement and content creation
PR:
- Use the messaging framework and persona guide and input from content/leadership team develop a PR strategy for building up thought leadership via founder and company.
- Collaborate/Coordinate with podcasts, media, publications, event panels/breakout sessions.
Web Marketing:
- Coordinate with web designer/contractor, web development consultant and internal stakeholders to produce and launch a new version of the Protopia website. Support by recommending talent where needed.
- Ensure all website content is up-to-date, on-brand, and effectively communicates Protopia’s value propositions.
- Oversee the project timeline, ensuring milestones are met and the website is launched on schedule.
- Work with the development team to conduct thorough testing before the website goes live, ensuring a seamless user experience and optimal performance.
Requirements:
- A successful candidate will bring 4 years of experience and possess the following skills:
- Proven experience as a Marketing Manager, preferably in the Generative AI, Data Governance, or Data Security space.
- Experience driving impactful marketing programs to enterprise technology buyers in data, security.
- Experience with marketing tools and platforms (e.g., CRM, marketing automation, analytics tools, Google Analytics, SEMrush, HubSpot, Hootsuite).
- Hands on experience with building and using dashboards to report and measure marketing performance
- Experience with managing external vendors to execute on campaigns
Please email info@protopia.com to apply